It’s said that what doesn’t get measured doesn’t get managed. One key barrier of cross-sector partnerships is that there is a lack of common understanding about what to measure and how to quantify success.
For this reason, in November, Reach for Change in partnership with British Council and Tele2, Geri norai LT and Bernardinai arranged So What — the first Pan-Baltic conference on impact and impact measurement.
More than 100 representatives from different sectors — government, academia, business and NGOs — met in Vilnius, Lithuania to learn more and to initiate new cross-sector dialogues. Researchers, business leaders and government representatives contributed their different perspectives, and Annica Johansson, Head of Impact at Reach for Change, shared insights on how to go from impact measurement to impact maximization.
In a survey after the event, 100% of the respondents stated that the conference had increased their knowledge about how to measure impact. And the conversations are likely to continue, as a majority of guests also stated that they had made new useful contacts during the conference.
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